Minsi Design is managing the digital marketing for Explore Waimate District, a Council funded project. We developed the brand, and launched the website and marketing in December 2017.
Our objective was to package everything there was to do in the District and put it in a user friendly website, and then use social media to market it.
Social media management is about creating great content, and then using social media to target the right people. We use Instagram and Facebook to target domestic and international visitors.
All content including video is created in-house. This sets us apart from other managers, we have the ability to create all content without having to contract third parties.
The results are really encouraging, the District had a 26% increase in visitor spend in April according to MBIE figures.